Tuesday, March 26 • 8:30am - 11:30am
And… (Deliver More, Do More, Ask For More)

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Just asking “and” seems like such a small thing. You deliver PDF, they say “and…” to which you need to reply “HTML5, Apps, eBook, etc”. You offer to create a User Guide, they say “and…” so you include Admin Guide, Reference Guide, Tutorials, and Support Docs. Push back. See how you can deliver more, and do more, regardless of tools or tech. Show that you add value to sales, support, marketing, IT, and every department in the organization. Then leverage that to ask for (and get) more. More conferences, more resources, more vacation time, and more influence. Show up, learn to deliver more, do more, and get more. While there, ask what else you can get. “And…”
Includes content strategy and topic-based writing. Determine people, process, tools, output, then plan and create content. We play the roles of a few groups as well. End of the day we plan, write, publish.

Your takeaways:
-Learn to optimize your content strategy
-Optimize content delivery to deliver more
-Target where to bring added value and build your influence.

You can come with only paper and team up, ideally a laptop with the Adobe Technical Communication Suite or a trial version. We will have wi-fi in the room.


Bernard Aschwanden

Publishing Smarter
Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process... Read More →

Tuesday March 26, 2019 8:30am - 11:30am
2130 https://maps.rit.edu/?details=Louise+Slaughter+Hall