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Saturday, March 23
 

8:30am

CPTC Training Day 1
Limited Capacity seats available

Registration is required here: https://www.eventbrite.com/e/cptc-exam-prep-training-at-rit-tickets-54779729646?aff=ebdssbeac

In this 12-hour class, we’ll cover the Nine Core Competency Areas for Technical Communicators that are evaluated by the Certified Professional Technical Communicator (CPTC) Exam.
  1. Project Planning    
  2. Project Analysis
  3. Content Development
  4. Organizational Design
  5. Written Communication
  6. Visual Communication
  7. Reviewing and Editing
  8. Content Management
  9. Production and Delivery
The class facilitator, Ben Woelk, CISSP, CPTC is an accredited CPTC trainer. RIT is an Approved Training Organization.
Please note that the class does not include the exam fee nor provide an opportunity to take the exam. The online exam can be booked directly through APMG at https://apmg-international.com/product/cptc, and is proctored remotely. The exam fee is currently ~$250 for STC members, $495 for non-members and will increase slightly in March 2019. Students have one year to take the exam after purchasing it from APMG.
Although not required at the training class, we strongly recommend you study the body of knowledge for the exam, Richard Johnson-Sheehan, Technical Communication Today. Either the 5th or 6th edition is suitable. You can purchase or rent the book through Amazon or Barnes and Noble.
Registrants will also receive an invitation to an online CPTC study group hosted on Slack.
This CPTC exam preparatory class is being offered in conjunction with the Society for Technical Communication--Rochester Chapter’s 2019 Spectrum Conference, held at RIT, March 24-26, 2019.
For more information about CPTC, visit the Society for Technical Communication.
Registration costs
• Current RIT student $300 ($350 after March 1)
• RIT Alumni $500 (Indicate program and graduation year) ($700 after March 1)
• STC Rochester Spectrum Attendee $500 ($700 after March 1)
• No RIT Affiliation $700 ($1000 after March 1)
On day one, the class will meet from 8:30 AM-5:30 PM, Saturday, 23 March, 2019 with a one-hour break for lunch (provided). Please indicate any food allergies when you order tickets.
On day two, the class will meet from 8:30 AM-12:30 PM, Sunday, 24 March, 2019.  Lunch will not be provided.
Coffee and Tea will be provided both days.

Speakers
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →


Saturday March 23, 2019 8:30am - 5:30pm
SLA-1630 Louise Slaughter Hall, Rochester Institute of Technology, Rochester, État de New York, États-Unis

5:30pm

Pre-Conference Informal Dinner Gathering
Saturday March 23, 2019 5:30pm - 8:00pm
TBA
 
Sunday, March 24
 

8:30am

CPTC Training Day 2
Limited Capacity seats available

Registration is required here: https://www.eventbrite.com/e/cptc-exam-prep-training-at-rit-tickets-54779729646?aff=ebdssbeac

In this 12-hour class, we’ll cover the Nine Core Competency Areas for Technical Communicators that are evaluated by the Certified Professional Technical Communicator (CPTC) Exam.
  1. Project Planning    
  2. Project Analysis
  3. Content Development
  4. Organizational Design
  5. Written Communication
  6. Visual Communication
  7. Reviewing and Editing
  8. Content Management
  9. Production and Delivery
The class facilitator, Ben Woelk, CISSP, CPTC is an accredited CPTC trainer. RIT is an Approved Training Organization.
Please note that the class does not include the exam fee nor provide an opportunity to take the exam. The online exam can be booked directly through APMG at https://apmg-international.com/product/cptc, and is proctored remotely. The exam fee is currently ~$250 for STC members, $495 for non-members and will increase slightly in March 2019. Students have one year to take the exam after purchasing it from APMG.
Although not required at the training class, we strongly recommend you study the body of knowledge for the exam, Richard Johnson-Sheehan, Technical Communication Today. Either the 5th or 6th edition is suitable. You can purchase or rent the book through Amazon or Barnes and Noble.
Registrants will also receive an invitation to an online CPTC study group hosted on Slack.
This CPTC exam preparatory class is being offered in conjunction with the Society for Technical Communication--Rochester Chapter’s 2019 Spectrum Conference, held at RIT, March 24-26, 2019.
For more information about CPTC, visit the Society for Technical Communication.
Registration costs
• Current RIT student $300 ($350 after March 1)
• RIT Alumni $500 (Indicate program and graduation year) ($700 after March 1)
• STC Rochester Spectrum Attendee $500 ($700 after March 1)
• No RIT Affiliation $700 ($1000 after March 1)
On day one, the class will meet from 8:30 AM-5:30 PM, Saturday, 23 March, 2019 with a one-hour break for lunch (provided). Please indicate any food allergies when you order tickets.
On day two, the class will meet from 8:30 AM-12:30 PM, Sunday, 24 March, 2019.  Lunch will not be provided.
Coffee and Tea will be provided both days.

Speakers
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →


Sunday March 24, 2019 8:30am - 12:30pm
SLA-1630 Louise Slaughter Hall, Rochester Institute of Technology, Rochester, État de New York, États-Unis

12:30pm

Leadership registration
Sunday March 24, 2019 12:30pm - 1:00pm
Lobby https://maps.rit.edu/?details=Louise+Slaughter+Hall

1:00pm

A Practical Guide To Shape Your Future
Inviting all Leaders, Followers, and Trail Blazers. This session is for everyone! This workshop session is designed to show you how to create your desired future with ease. Want to land that big job? Want to be a part of a new project at work? Want to blaze a new trail? Join us as we delve deep into the core and emerge with customized actionable plans for you to achieve your desired goals. In this lively and very interactive workshop we will discover who we really are and what we really enjoy. We will project ourselves into our ideal future and walk the steps back to the present to create our personalized action plan. To top off our workshop, everyone will walk away with their very own personal coach to help you along the way. With Janice Summers as our sherpa, helped by Roxy Greninger, Todd DeLuca, Liz Fraley, and Kelly Schrank. 

Speakers
avatar for Elizabeth Fraley

Elizabeth Fraley

CEO, Single-Sourcing Solutions
Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She's founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and... Read More →
avatar for Janice Summers

Janice Summers

Single-Sourcing Solutions
For Single-Sourcing Solutions, Janice specializes in helping people learn structured authoring.  She’s been successfully transitioning Word users to XML authoring for the last 15 years and hasn’t lost anyone yet! As JLS Coaching, she provides research, coaching and mentoring... Read More →
avatar for Todd DeLuca

Todd DeLuca

Technical Communications Manager, Black Knight
Todd DeLuca (aka TechCommTodd) is a remote-based technical writer and manager in the Philadelphia, PA area with over 15 years of experience and a passion for continuous professional development. He is an active speaker and volunteer who often says ‘Yes’ to opportunities to learn... Read More →
avatar for Roxy Greninger

Roxy Greninger

Culture Program Consultant, Excellus BCBS


Sunday March 24, 2019 1:00pm - 5:00pm
2140 https://maps.rit.edu/?details=Louise+Slaughter+Hall

3:30pm

Sunday afternoon refreshment break
Sunday March 24, 2019 3:30pm - 4:00pm
2140 https://maps.rit.edu/?details=Louise+Slaughter+Hall

6:00pm

Sunday 60th Anniversary Banquet
Join us for a 60th-anniversary dinner, offered by Silver Sponsor Precision Content,  where we will celebrate together with our speakers, members, and volunteers in the beautiful setting of the R.I.T. art gallery.

After our leadership sessions, you will have an hour to refresh or simply take the 4-minute walk to the University Gallery using the Hans Christensen way, East of the Louise Slaughter building.

There will be appetizers and a cash bar before dinner starts, in this beautiful setting with plenty of space to wander and share your thoughts with chapter members while enjoying art all around you. Dinner starts at 6:30.

Speakers
avatar for Roxy Greninger

Roxy Greninger

Culture Program Consultant, Excellus BCBS
avatar for Johanne Lavallée

Johanne Lavallée

Senior technical writer, Signalisation Ver-Mac Inc.


Sunday March 24, 2019 6:00pm - 8:30pm
University Art Gallery, 4 minute walk East of the main event https://maps.rit.edu/?details=University+Gallery

8:00pm

Karaoke Party
This event is open to all Spectrum attendees and no ticket is required!
Join us for a fun and relaxed networking event in a private suite at Revolution Karaoke. Chat with other attendees, cheer on our singers, and maybe try karaoke yourself. (There will be many of us happy to sing with you. You don't have to go it alone your first time)
We'd love for you to join us.  Stay for the whole event or just drop in for awhile.
Libations and food available.
No one will be forced to sing!


Sunday March 24, 2019 8:00pm - 11:00pm
Revolution Karaoke 382 Jefferson Road, Rochester, NY 14623
 
Monday, March 25
 

7:30am

Registration
Monday March 25, 2019 7:30am - 8:00am
Lobby https://maps.rit.edu/?details=Louise+Slaughter+Hall

7:30am

Breakfast
Monday March 25, 2019 7:30am - 8:30am
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

8:30am

Opening remarks
STC Rochester's historian and co-chairs will let us remember yesterday and celebrate today. They will also introduce our keynote Toni Ressaire who will help us envision how we could plan for tomorrow.

Speakers
avatar for Roxy Greninger

Roxy Greninger

Culture Program Consultant, Excellus BCBS
avatar for Johanne Lavallée

Johanne Lavallée

Senior technical writer, Signalisation Ver-Mac Inc.
avatar for Ann L. Wiley

Ann L. Wiley

President, Ann L. Wiley Consultants Inc.
STC Rochester celebrates the 60th anniversary Spectrum conference in 2019. What will Spectrum look like in 2079?


Monday March 25, 2019 8:30am - 8:45am
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

8:45am

The New Age of Information in a World of Intelligent Machines
How do you write for humans interacting with an intelligent machine interface? What is Conversational AI and does it play a role in information design? Could blockchain become a new information interface? How do you design information for Augmented Reality? For information specialists today, the new tech looks like a black hole in space. What place do our current information models have in this futuristic world of AI, IOT, chatty robots, and algorithm-driven intelligent systems? And how do we maintain and even enhance the human user experience in an environment that is increasingly machine-driven, even as users expect highly contextual content? In this keynote address, Toni Byrd Ressaire talks about the need to adapt our current information models consider user contexts and the machines that deliver the content users consume. Toni will share research and information models she and colleagues in Europe have been developing over the past few years in the Information 4.0 Consortium. She will discuss the role of context in information development and delivery; context prediction; information development strategies; and how some machine technologies are processing information. She’ll help us understand terminology such as machine learning, conversational AI, Natural Language Processing and Understanding, and how we as information developers can write for these technologies.

Speakers
avatar for Toni Ressaire

Toni Ressaire

president, Info4Design
Toni Ressaire is an information developer, trainer and consultant. She works primarily with software development companies. Toni has some rather non-traditional uses for traditional tech comm tools. She’s currently working with a team developing innovative tools and methodologies... Read More →


Monday March 25, 2019 8:45am - 9:45am
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

10:00am

Virtual Team Success
The internet has significantly changed workplace teams. Do you use email, instant messaging, online meetings, or discussion boards to collaborate or communicate with coworkers? Congratulations, you’re part of a virtual team! However, the dynamics of these teams are different and the methodologies organizations use today don’t meet the needs of a distributed, diverse, and international workforce. But you can improve the situation by joining us in this session to learn what others are doing and share your own experiences and suggestions. The speaker has been a virtual worker and manager for over 8 years and understands virtual team issues and opportunities. He will present challenges and solutions to change the experience from frustrating to positive and also guide a frank group discussion. The old rules don’t apply to virtual teams, so join us to learn new rules (and which to break). You and your teammates will be glad you did

Speakers
avatar for Todd DeLuca

Todd DeLuca

Technical Communications Manager, Black Knight
Todd DeLuca (aka TechCommTodd) is a remote-based technical writer and manager in the Philadelphia, PA area with over 15 years of experience and a passion for continuous professional development. He is an active speaker and volunteer who often says ‘Yes’ to opportunities to learn... Read More →


Monday March 25, 2019 10:00am - 10:45am
2140 https://maps.rit.edu/?details=Louise+Slaughter+Hall

10:00am

Disneyland Then, Now, and Forever: What Disney Parks Can Teach Us About Technical Communication
Since the opening of Disneyland in 1955, Disney’s Imagineers have been entertaining audiences of all ages at Disney parks around the world by bringing stories to life through immersive and engaging experiences. What does that have to do with technical communication? More than you might think! Communication is at the heart of everything the Imagineers do, and there is a lot we can learn about technical communication by looking more closely at Imagineering and how it has developed over the years. This presentation provides an overview of some of the practices, principles, and processes used by Walt Disney Imagineering in the design and construction of Disney parks and attractions, and how those practices, principles, and processes can be applied to technical communication and information development to help us create effective and engaging experiences for our audiences.

Speakers
avatar for Lou Prosperi

Lou Prosperi

Senior Manager, Documentation and Curriculum / Imagineering Evangelist, Oracle
Lou Prosperi is a Senior Documentation and Curriculum Manager for Oracle's Utility Global Business Unit. Following a career in game design, Lou went to work as a technical writer and instructional designer and has been in that role for the last 18 years, providing user and technical... Read More →



Monday March 25, 2019 10:00am - 10:50am
2240 https://maps.rit.edu/?details=Louise+Slaughter+Hall

10:00am

Transforming Information sinkholes into Knowledge pathways
As a Technical Communicator, you’re adding value to your organization by facilitating a two-way knowledge flow between your organization and its customer users. Harness the basic principles of Agile methodology while leveraging your existing communications skills as well as your position in the middle of the knowledge lifecycle to transform your information sinkholes into a transformational workflow for your team. In this session, you’ll learn how our team adopted the Agile principles of simplification, iteration and continuous feedback and applied them to our workload—making the necessary and frequent required updates to our various documentation channels less of a headache. Learn how to make change good for your documentation and your team.

Speakers
avatar for Theresa Daudier

Theresa Daudier

Technical Writer II, ESET LLC
Theresa is an STC member with the San Diego Chapter and Knowledgebase Technical Writer at ESET, a global cybersecurity software company. During her three years at ESET, Theresa has contributed to the content and communications strategy both in the local San Diego office and globally... Read More →



Monday March 25, 2019 10:00am - 10:50am
2120 https://maps.rit.edu/?details=Louise+Slaughter+Hall

10:00am

Virtual Reality: Immersive Experiences with Real-World Applications
Virtual Reality is the cutting edge of gaming entertainment, with emerging technology that immerses players in new worlds like nothing we've seen before. But VR is increasingly being used for real-world applications in a wide variety of industries, not just for games. In this session, we'll look at how VR enables us to create training and educational experiences that are engaging, impactful, and address the challenges of employee training in innovative ways. From concept to implementation, we'll talk about the development of virtual reality experiences, including multi-disciplinary team roles, needs assessment, planning, graphic and textual content development, and deployment. We'll also explore how the platforms of virtual reality and augmented reality have created a paradigm shift in designing user experiences, and the interesting challenges presented by these new technologies. You'll also have the chance to try out virtual reality for yourself!

Speakers
avatar for Jill Knight

Jill Knight

Experience Designer, Deloitte Digital
Jill Knight is a 3D artist and experience designer working at Deloitte Digital in New Jersey. She studied Interactive Media & Game Development at Worcester Polytechnic Institute, where her love of good design, visual storytelling, and all things 3D was born. At Deloitte Digital, she... Read More →


Monday March 25, 2019 10:00am - 10:50am
2130 https://maps.rit.edu/?details=Louise+Slaughter+Hall

10:00am

Helping Colleagues Write Better – Your Customers Will Thank You!
Our customers pay attention to the quality of our communication with them! Quality is not only about the code or the services that we deliver but about how well customers understand and respect what we put in writing. How can we help our colleagues to be better writers? Writers can learn to edit themselves. Anyone can follow tips about better writing. It just takes awareness and practice. This presentation approaches various situations using examples.

Speakers
avatar for Nancy Larbi

Nancy Larbi

Senior Technical Communicator, SAS
Associate Fellow of the STC, founding member of Tech Writers Without Borders, Nancy was a bilingual technical writer for UNESCO in Paris half her career. For the other half she is a customer-facing technical communicator on project implementation teams at SAS. She is in a high-touch... Read More →



Monday March 25, 2019 10:00am - 10:50am
2230 https://maps.rit.edu/?details=Louise+Slaughter+Hall

10:00am

How to Make Data Exciting: An Overview of Tableau
The rise of emerging technologies means many things. One thing for certain is these technologies can yield a lot of data! Today's world may be a data goldmine, but all of this data all at once can be overwhelming and impossible to understand. How can we make sense of it? Tableau is a visualization tool that helps people tell data-driven stories in rich, interactive, and fun ways. In this progression session, I will provide an overview of how to build a "viz" in Tableau.

Speakers
avatar for John Freiberger

John Freiberger

Technical Writer, LenelS2
I have been a technical writer for over 20 years. Prior to that, I was certified to teach English, grades 7-12. I am interested learning about Information Design, Infographic Design, Visual Communication, and emerging technologies, and how all of these impact communication. I have... Read More →



Monday March 25, 2019 10:00am - 10:50am
2230 https://maps.rit.edu/?details=Louise+Slaughter+Hall

11:00am

Back Then. Here And Now. Around the Corner. Sharing The Content Lifecycle.
Can we take what we've done in the past and use it to move to the future? Sure! Microsoft Office uses XML behind the scenes. How do you move from unstructured to structured content AND make what you create as accessible to others as possible? In this session Bernard explores a bit of what we've done in the past (write unstructured content) and explores how to think about re-working that information. We'll take a Word file, perform quick analysis in Excel, rework the content, then migrate it to structured DITA content. Once it's converted we'll upload it to the cloud and showcase edits, reviews, and publish to multiple channels. Attendees help to create a simple document that is then analyzed, modified, reviewed, and published, live, in a single session. See and participate in the workflow taking ideas of the past and applying them to content for the future.

Speakers
BA

Bernard Aschwanden

Publishing Smarter
Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process... Read More →


Monday March 25, 2019 11:00am - 11:50am
2240 https://maps.rit.edu/?details=Louise+Slaughter+Hall

11:00am

Tech Writing Meets Translation
In this presentation, we'll learn how the partnership of technical communication and user interaction, from the early phases of development through product release, improves the user experience. We'll hear two perspectives from those in the trenches: a technical writer and an interaction designer at Sonos, creators of the leading whole-home sound system. They'll share how they've successfully collaborated on content in apps to create a better user experience.

Speakers
avatar for Lacey Corbin

Lacey Corbin

Lead Technical Writer, TransNation Translations, Inc.
Lacey is the lead technical writer for TransNation Translations, a technical writing and translation company based in Dallas, TX. She is an active member of her local STC chapter and was a speaker at STC17 in Orlando, FL.
avatar for Michael Ward

Michael Ward

Director of Business Development, TransNation Translations, Inc.
Michael is the director of business development and general manager for TransNation Translations. He has been involved in the language industry for more than 15 years, and was a speaker at STC17 in Orlando, FL.



Monday March 25, 2019 11:00am - 11:50am
2120 https://maps.rit.edu/?details=Louise+Slaughter+Hall

11:00am

The Challenges of Bringing Content Management to an Organization
As organizations mature their content management needs grow. The journey from Microsoft Word to desktop publishing to content management can be difficult; especially for companies whose specialty is science, not communication. INFICON is in the process of moving from desktop publishing to content management using ST4 by Schema and the challenges we are facing are instructive for those considering a similar move.

Speakers
DB

Dara Barley

Technical Publication Specialist, INFICON
Dara Barley is a Technical Publication Specialist at INFICON, a manufacturing firm that provides chemical instrumentation for a wide range of industries. In this role she facilitates communication between the engineers and the customers through the use of technical documentation... Read More →


Monday March 25, 2019 11:00am - 11:50am
2230 https://maps.rit.edu/?details=Louise+Slaughter+Hall

11:00am

The future is decided by your actions today

How do you know what the future holds? How do you know what to do to make sure you’re ready for it? Do you invest in skills? Do you buy a tool? Take a class? What? How do you prepare for the future when you don’t know what’s there?

Some people say that if you want to guarantee your success in the future, you have to make a change.  Buy this tool. Choose this architecture. Take this class. Write for translation. Convert your content so it creates a good user experience. Change it now! Do it all at once! Make a grand, sweeping execution of committed action. Boom! You’re completely different. You’re safe.

But that’s not how it happens. Successful people know that in order to achieve sustainable, repeatable, and lasting change, you do it in steps. If you want to be ready for whatever the future brings, you have to understand what to do and how to get there.

Because, after all, where does the future come from? The future is decided by actions.

Every day we make decisions and take actions. Hundreds of them. Each and every one has an impact on the future. If you make small changes and take small steps you can ease into it gracefully. You can learn that new tool. You can adopt the new architecture. You will be able to deliver the standard and quality you do now even if you have to go through change.

There’s already a pain in learning. There’s a pain in adopting new ways and new methodologies. Success isn’t jumping off a cliff, it’s making a transition.

In this session, learn how to look into the future and see the steps it takes to get you where you want to go. Learn how to break things down so that when you’re faced with a new situation, a decision you’ve never had to make before, you’ll be able to handle it. Learn how to rapidly adopt change while still setting your own pace.

Let’s look into your future and take steps today that will help you get to your future destination.


Speakers
avatar for Elizabeth Fraley

Elizabeth Fraley

CEO, Single-Sourcing Solutions
Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She's founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and... Read More →



Monday March 25, 2019 11:00am - 11:50am
2130 https://maps.rit.edu/?details=Louise+Slaughter+Hall

11:00am

The Interplay of UX and Technical Communication
User experience includes every interaction people have with a company and its products...from opening the box to setting up and using the product. When it comes to using an app to interact with a product, the visual and written content on the screens must work together seamlessly to deliver a simple and delightful experience.

Speakers
avatar for Sam Park

Sam Park

Senior UX Designer, Sonos
Sam Park is a Senior User Experience Designer in the UX team at Sonos, Inc. She is currently responsible for designing an easy and consistent voice control experience on Sonos. Her day-to-day work revolves around solving the challenges of voice control on multiple speakers and multiple... Read More →
avatar for Deborah Sauer

Deborah Sauer

Principal Instructional Content Designer, Sonos
Deborah is a Principal Instructional Content Designer in the Instructional Content Design Group/User Experience Group at Sonos, Inc., creators of the leading whole-home sound system. She is responsible for an assortment of content, including the words on the screens in the Sonos app... Read More →


Monday March 25, 2019 11:00am - 11:50am
2140 https://maps.rit.edu/?details=Louise+Slaughter+Hall

12:00pm

Lunch, tech pub awards, Sponsor presentations
Monday March 25, 2019 12:00pm - 1:00pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

1:00pm

Networking, vendor exhibits
Vendor tables open from 8 a.m. - 3:45 p.m.

Monday March 25, 2019 1:00pm - 1:30pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

1:30pm

Breaking the Chains of Resistance: Mastering Effective Change Management
We all deal with change in our own way. We find a way that works for us as individuals. But what happens when you are a manager of a team and you need to implement change? How do you help a group of individuals collectively and successfully deal with change? IN THIS SESSION, YOU WILL LEARN: • Definition of change management • Why change management is necessary • 6-step change management cycle • Meaning of a loss curve • How fear affects change • Tips for managing change

Speakers
avatar for MK Grueneberg

MK Grueneberg

Sr. User Assistance Developer, SAP
MaryKay has been a professional technical communicator for 35 years. She is a writer and editor and has ten years of team management experience. She is a Certified Professional Technical Communicator and an STC Fellow. She believes in the importance of communication in every facet... Read More →


Monday March 25, 2019 1:30pm - 2:20pm
2140 https://maps.rit.edu/?details=Louise+Slaughter+Hall

1:30pm

How to Make the Magic Happen in Your Deliverables: A Demonstration of XML’s Impact on Your Content Delivery Processes
If MSWord is your content creation platform, you likely spend a lot of time emailing files for review, hunting for the correct version of your files, and compiling changes to content that are submitted by reviewers. And, you probably spend even more time transforming and styling content to other formats for multichannel delivery to your customers. Yet, you want to publish your content to cool websites and keep them updated regularly. Join this session to see a demonstration of how structured authoring using XML and a Component Content Management System can make the magic happen and relieve hours, days, or even weeks of time from your content delivery processes.

Speakers
avatar for Debra Bissantz

Debra Bissantz

Applications Engineer, Vasont
Deb Bissantz is an applications engineer for Vasont Systems. Before joining Vasont Systems, Deb worked with and authored DITA content for many years. As a writer and tools administrator, she helped several organizations migrate technical documentation to DITA and to component content... Read More →


Monday March 25, 2019 1:30pm - 2:20pm
2240 https://maps.rit.edu/?details=Louise+Slaughter+Hall

1:30pm

Preparing your Content for Intelligent Machines
"Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready, intelligent content designed to be read by humans and processed by computers. To deliver the right answer to customers with questions, you’ll need to optimize your content and begin crafting content with the precision humans appreciate, and machines require.
There’s no reason to create new departments full of writers dedicated to creating content specifically for chatbots and voice interfaces. A better solution is to leverage existing content for these new delivery channels. To do so successfully, and at scale, you’ll need bridge the gap between technical communication and marketing by developing a coordinated effort designed to produce high-quality content at scale.
Attend this session to better understand the need for intelligent content and its applicability to chatbots, voice interfaces, and intelligent agents. You’ll discover the world of microcontent and the importance of framing information for intended user responses."

Speakers
avatar for Rob Hanna

Rob Hanna

President and Co-Founder, Precision Content
Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decade helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants... Read More →


Monday March 25, 2019 1:30pm - 2:20pm
2230 https://maps.rit.edu/?details=Louise+Slaughter+Hall

1:30pm

Unexpected Manager: Learning to Lead When I Didn’t Expect It
Don’t think management is for you? Neither did I—until I became a manager. Whether or not you are in management or think it could be possible, join me for a look at my journey down this unexpected career path. We’ll look at how to discover your management style and find mentors who can bring out your best. We will discuss personality types and how to use that information to better understand yourself, your motives, and your employees and explore how this can help you be a better manager. Learn how to identify your strengths and weaknesses and use that information to gain a greater understanding of your management style. Finally, we will discuss the harder parts of management, like change management or personnel issues, and how to approach those through the lens of your management style and personality type. All this while being authentic to yourself—the unexpected manager!

Speakers
avatar for Christine Christensen

Christine Christensen

Documentation Manager, Cityworks
Christine Christensen is the Documentation Manager at Cityworks, the leading provider of GIS-centric asset management and permitting software solutions for local government agencies and utilities. She has been working in the technical communication field for 8 years. Christine has... Read More →



Monday March 25, 2019 1:30pm - 2:20pm
2120 https://maps.rit.edu/?details=Louise+Slaughter+Hall

1:30pm

“RoboCop” and “HLMT” Redux? Don’t Repeat the Mistakes of the Past
Information 4.0 promises to revolutionize technical communication, just as online help and the web did. And, as with online help and the web, there will be mistakes along the way. Exploring those mistakes to see what lessons we can learn for the future is the focus of this presentation. We’ll look at mistakes in areas like justification to management, misunderstandings in terminology and technology, and others, illustrated with real examples (unfortunately) like “RoboCop” and “HLMT”. We’ll then look at how these mistakes might recur under Information 4.0 and how to avoid them. The goal? Don’t repeat past mistakes while moving into the future.

Speakers
avatar for Neil Perlin

Neil Perlin

President, Hyper/Word Services
Neil is an internationally-known online content consultant for companies from startups to F100. He ran the Bleeding Edge at the Summits and was an Intercom columnist for 15 years, and is a 2010 STC Fellow. He is the author of three courses on Flare and RoboHelp for Lynda.com. Neil... Read More →


Monday March 25, 2019 1:30pm - 2:20pm
2130 https://maps.rit.edu/?details=Louise+Slaughter+Hall

2:30pm

How to Super Charge Your Documentation Using Google Event Tracker
Rule one in writing: Know your audience. Project analysis begins with building a reader profile. With a proper reader profile, writing to an audience becomes easy. The message is specific, and needs can be anticipated. By using this method, your documentation will increase product value and customer loyalty. In today’s evolving world, the audience never stays the same. Needs change over time, new types of members emerge with every product release, and technology changes the way audiences expect to interact with documentation. Have you talked to Alexa lately? Fortunately, with advanced HTML5 outputs that use Google Analytics, technical writers...

Speakers
CW

Christopher Ward

Strategy developer, Webworks
Christopher specializes in helping teams accomplish big things by better departmental processes with overall company strategies. Christopher’s experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved in to the corporate world when working... Read More →


Monday March 25, 2019 2:30pm - 3:20pm
2130 https://maps.rit.edu/?details=Louise+Slaughter+Hall

2:30pm

Leadership Opportunities Are Closer Than They Appear
"Leadership opportunities make you a better technical communicator by increasing your credibility, bolstering your industry understanding, and accelerating your
professional development. The labels “leader” or “influencer” can be intimidating, but the reality is that leadership is more accessible than most people think. Leadership takes many
different forms and is more about seeking new experiences or finding new dots to connect than obtaining any particular title. You don't need to be ""prequalified"" tolead. Sometimes being a leader is just doing what needs to be done or helping others do what needs to be done. It’s about making a difference. Join your peers in this interactive session to address common misconceptions
around leadership, expand your perspective on leadership opportunities, and take the next step in your leadership journey."

Speakers
avatar for Sara Feldman

Sara Feldman

Content Experience Manager, MindTouch
Sara Feldman has over 10 years of experience as a technical writer, primarily in the software industry and focused on online support. Her professional interests include strategies for effective content and content metrics. She earned her BS in Technical Communication and Communication... Read More →
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →



Monday March 25, 2019 2:30pm - 3:20pm
2120 https://maps.rit.edu/?details=Louise+Slaughter+Hall

2:30pm

Let’s Make a Timeline
We’ll start with a timeline that highlights significant techcomm and chapter events over the past 60 years and during the presentation invite participants to add significant events that capture their involvement with technical communication past, present, and future.

Speakers
avatar for Kerry Roberts

Kerry Roberts

Technical communicator, Shenouda Associates Inc.
Kerry Roberts is an employee of Shenouda Associates Inc. whose timeline as a technical communicator began with an internship with Judy back in 2006. She began working for Judy in 2007 and has been dotting her i’s, crossing her t’s, and designing documents with the end user in... Read More →
avatar for Judith Shenouda

Judith Shenouda

Owner, Shenouda Associates Inc.
Judith Shenouda is owner of Shenouda Associates Inc., a local business that researches, writes, and edits the many professional publications that streamline processes, launch products, and promote each client’s brand. She is also author and publisher of Career Success in 12 Easy... Read More →


Monday March 25, 2019 2:30pm - 3:20pm
2240 https://maps.rit.edu/?details=Louise+Slaughter+Hall

2:30pm

Measuring the Value of Structured Authoring and Getting the Budget you Need
Technical communication teams provide critical value to organizations, but are often underfunded. In an age where companies are pushing products and changes to the market at breakneck speed, technical communication teams are more heavily taxed and under pressure to do more with less and faster. Implementing a structured authoring or content management solution requires the appropriate funding, but can also enable teams to achieve the efficiencies they require to perform optimally. This presentation will provide the audience with the tools they need to perform a cost-benefit analysis and calculate the ROI of such a proposal. All attendees will receive an ROI calculator they can use to build their case and get the budget approval they need. Furthermore, we’ll discuss all the factors that you can take into account when making your case for new tools.

Speakers
avatar for Stephani Clark

Stephani Clark

Customer Success Manager, Jorsek LLC
Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience. Stephani... Read More →


Monday March 25, 2019 2:30pm - 3:20pm
2230 https://maps.rit.edu/?details=Louise+Slaughter+Hall

2:30pm

Optimize Job Searching via Content Strategy Storytelling
A guide on how to approach your unique personal employment, education, and skills history by viewing it a body of relevant data to be shared with your audience of potential employers to craft a positive and engaging narrative. Included are brief examples of revised and reshaped resumes, functional job descriptions, cover letters, and online content that highlight the strategies honed by experience that only you can bring to a potential project or position. Emphasis is on holistically representing personal and professional qualities in real-life situations.By creating your story to highlight your best assets, you increase your perceived value to target businesses and the likelihood that you will have the opportunity to exercise greater autonomy and experience a more rewarding career and quality of life whether as a consultant or full-time employee.

Speakers
avatar for Kim Chmielewicz

Kim Chmielewicz

Technical communicator, Seeking my next position
Kim Chmielewicz holds degrees from Hamilton College in Clinton, NY and the University of Buffalo in anthropology, creative writing, and clinical laboratory science and is completing an MBA. She lives in East Amherst, NY after moving from Manlius to attend graduate school. | | She... Read More →



Monday March 25, 2019 2:30pm - 3:20pm
2140 https://maps.rit.edu/?details=Louise+Slaughter+Hall

3:30pm

Monday afternoon refreshment break
Monday March 25, 2019 3:30pm - 4:00pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

4:00pm

Stop Making Yourself and Your People Sick: Start the Stress Talk
Stress, the data behind the dysfunction.  Is your stress tolerable or at tipping point?  The first step is to understand the seven ways stress manifests in your work and personal life.  Then you can pin-point and prioritize the factor that is impacting you, your team and your organization.  Lastly, select a strategy that will help you lower stress levels and improve results.

Speakers
avatar for Robert Peter

Robert Peter

Bob is a direct, results-focused coach, trainer and team facilitator for his organization Insights2Improvement, Inc. He has over 25-years of experience in the learning and development and HR fields. He is a certified professional behavioral-motivations analyst and expert assessment-based... Read More →



Monday March 25, 2019 4:00pm - 4:15pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

4:00pm

A Writing Journey: Data that Could Drive You to a New Career
Stay relevant and keep growing! I’ve tried to do just that on my millennial career path by learning new writing styles and producing content for multiple audiences. Where do Associated Press (AP) style, technical and proposal writing, and social media marketing fall on scales of difficulty, clarity, and hilarity? I’ll show you through a series of entertaining graphs that may just inspire you to expand your writing repertoire!

Speakers
avatar for Meghan Palumbo

Meghan Palumbo

Proposal Manager, EagleView
Meghan Palumbo is the Proposal Manager at EagleView in Rochester, NY. She began her career in journalism, working as a producer/reporter at a CBS affiliate in Springfield, MA, and later as a general assignment reporter at News 8 (WROC-TV). Meghan transitioned into public relations... Read More →


Monday March 25, 2019 4:00pm - 4:15pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

4:15pm

Ninja talk
Ninja talks are like lightning talks, with timed slides of 30 seconds each, except that presenters have no ideas of their content and they have to improvise a talk on the slides they see appear, in front of everybody.  

Speakers
avatar for Johanne Lavallée

Johanne Lavallée

Senior technical writer, Signalisation Ver-Mac Inc.
avatar for Chuck Campbell

Chuck Campbell

NA, NY Power Authority
Chuck has created and delivered numerous technical presentations over the past 25 years to small and large clients, including the U.S. Navy, United States Postal Service, FedEx Express, Cargill, U.S. Department of Treasury’s Bureau of Engraving and Printing, Norwich Pharmaceuticals... Read More →


Monday March 25, 2019 4:15pm - 4:30pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

4:15pm

Ninja talk
Ninja talks are like lightning talks, with timed slides of 30 seconds each, except that presenters have no ideas of their content and they have to improvise a talk on the slides they see appear, in front of everybody.  

Speakers
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →
avatar for Sara Feldman

Sara Feldman

Content Experience Manager, MindTouch
Sara Feldman has over 10 years of experience as a technical writer, primarily in the software industry and focused on online support. Her professional interests include strategies for effective content and content metrics. She earned her BS in Technical Communication and Communication... Read More →


Monday March 25, 2019 4:15pm - 4:30pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

4:40pm

Prize Drawings
Monday March 25, 2019 4:40pm - 5:00pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

5:00pm

Closing Keynote: Building the Next Gen Technical Communicator
How do we learn from our past experiences to lay strong foundations for the future? How do we leverage our skillsets and experiences to prepare the Next Gen technical communicator? What foundations do we lay for the next generation and how do we transfer that knowledge? There is no straight line to preparing for future roles as technical communicators. What we do know is that although our roles have become increasingly diverse, there will always be a need to explain things.

Speakers
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →



Monday March 25, 2019 5:00pm - 5:30pm
2240/30/20/10 https://maps.rit.edu/?details=Louise+Slaughter+Hall

6:30pm

After-Conference Wine-Cheese Tasting
Nearby Rochester lies a beautiful area called Finger Lakes Wine Country. We wanted to share with you these wonderful grapes in a fun night nearby R.I.T.  There will also local beer, cheese, and other delicious lactose-free options.

Join Chris Ward sponsoring this event and the Rochester chapter, to share your conference experience and network one last time before workshops and going home.


Speakers
CW

Christopher Ward

Strategy developer, Webworks
Christopher specializes in helping teams accomplish big things by better departmental processes with overall company strategies. Christopher’s experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved in to the corporate world when working... Read More →


Monday March 25, 2019 6:30pm - 9:00pm
MicGinny's on the River 2246 East River Road Rochester, NY 14623
 
Tuesday, March 26
 

8:30am

And… (Deliver More, Do More, Ask For More)
Just asking “and” seems like such a small thing. You deliver PDF, they say “and…” to which you need to reply “HTML5, Apps, eBook, etc”. You offer to create a User Guide, they say “and…” so you include Admin Guide, Reference Guide, Tutorials, and Support Docs. Push back. See how you can deliver more, and do more, regardless of tools or tech. Show that you add value to sales, support, marketing, IT, and every department in the organization. Then leverage that to ask for (and get) more. More conferences, more resources, more vacation time, and more influence. Show up, learn to deliver more, do more, and get more. While there, ask what else you can get. “And…”
Includes content strategy and topic-based writing. Determine people, process, tools, output, then plan and create content. We play the roles of a few groups as well. End of the day we plan, write, publish.

Your takeaways:
-Learn to optimize your content strategy
-Optimize content delivery to deliver more
-Target where to bring added value and build your influence.

You can come with only paper and team up, ideally a laptop with the Adobe Technical Communication Suite or a trial version. We will have wi-fi in the room.

Speakers
BA

Bernard Aschwanden

Publishing Smarter
Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process... Read More →


Tuesday March 26, 2019 8:30am - 11:30am
2130 https://maps.rit.edu/?details=Louise+Slaughter+Hall

8:30am

Bot Basics: Build Your First Chatbot
No coding required! In this fun and interactive workshop, you’ll build a simple chatbot. Need support online? You may chat with an automated virtual assistant. It’s not the future. It’s now. This workshop will get you thinking about how chatbots can be used in tech comm and to gain some basic chatbot writing experience. Bring your own group, or join one at the workshop.
• In part 1, you’ll learn some basic principles for designing chatbot conversations.
• In part 2, you’ll design a customer journey, write user scenarios, and test your conversation.
• In part 3, you’ll design a simple chatbot and publish it online. You’ll need pen and paper and a computer with Internet connection (there is wi-fi at R.I.T.) We’ll provide Internet access. No lurkers! Come to this workshop prepared to participate!

Requirements:
  • Everything is online.
  • Everyone will need a Gmail account.
  • Everyone will need an account with gobot here:
https://gobot.io



Speakers
avatar for Toni Ressaire

Toni Ressaire

president, Info4Design
Toni Ressaire is an information developer, trainer and consultant. She works primarily with software development companies. Toni has some rather non-traditional uses for traditional tech comm tools. She’s currently working with a team developing innovative tools and methodologies... Read More →


Tuesday March 26, 2019 8:30am - 12:00pm
2230 https://maps.rit.edu/?details=Louise+Slaughter+Hall

8:30am

Precision Content® Writers’ Workshop Full day
Learn the science and fundamentals of using the Precision Content® writing methodology for creating effective topic-based content. You don't need to be a DITA author to gain significant benefit from this introductory course. This one-day interactive workshop features the fundamentals of topic-based writing with a focus on
  • Five Information Types used by the author for classifying and structuring content 
  • Four Cognitive Principles for analyzing and organizing information more effectively
  • Three Principle Questions to ask before beginning to write content that help to set up and plan your content with your reader in mind
  • Two Language Arts we use to separate content intended to inform versus engage our readers and when and how to use them, and
  • One Unifying Content Standard needed to support the writing process and facilitate effective collaboration across your writing team.

Speakers
avatar for Rob Hanna

Rob Hanna

President and Co-Founder, Precision Content
Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decade helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants... Read More →


Tuesday March 26, 2019 8:30am - 3:30pm
2120 https://maps.rit.edu/?details=Louise+Slaughter+Hall

12:30pm

The Imagineering Toolbox: Using Disney Theme Park Design Principles to Develop and Enhance Your Technical Communication Projects
From the moment you enter a Disney park—whether it’s at Walt Disney World, Disneyland, or other Disney resorts around the world—you are immersed in an experience specifically designed to transport you to another world. In the words of Walt Disney, "Here you leave today and enter the world of yesterday, tomorrow, and fantasy." But how does Disney create such incredible experiences? Through a process called Imagineering "the blending of creative imagination and technical know "This workshop explores “The Imagineering Toolbox”—the tools Disney's Imagineers use to design and build Disney parks and attractions—and how technical communicators can use these same tools when designing and developing engaging and effective user experiences for our audiences. This interactive session will include group and team discussions and activities where we apply Imagineering principles, practices, and processes to example projects offered by attendees. Come prepared to participate and share your ideas.

Speakers
avatar for Lou Prosperi

Lou Prosperi

Senior Manager, Documentation and Curriculum / Imagineering Evangelist, Oracle
Lou Prosperi is a Senior Documentation and Curriculum Manager for Oracle's Utility Global Business Unit. Following a career in game design, Lou went to work as a technical writer and instructional designer and has been in that role for the last 18 years, providing user and technical... Read More →



Tuesday March 26, 2019 12:30pm - 3:30pm
2230 https://maps.rit.edu/?details=Louise+Slaughter+Hall